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FAQs

Frequently Asked Questions

How does adAlert.io work?

We send hundreds of API queries to your ads accounts daily. We search for abnormal trends, policy violations, check budget pacing, etc. and report back on any issues we find, saving you from conducting the same tests that could potentially take hours each day. We don't make any updates on your behalf, so you remain in full control. adAlert is a layer on top of Google Ads that assists you through time-saving, as if you had a team of PPC management professionals guiding you.

Is my data safe?

Your data is stored on a secure server and overwritten daily. We do not retain a copy or accumulate any account information for more than 24 hours unless it's necessary for specific tests conducted solely to detect abnormalities in your account. We do not share or sell your data whatsoever.

What is monitored and tested?

We continuously monitor your ads account(s) for budget pacing, policy violations, KPIs and more. The in-depth analysis of hundreds of KPI combinations across multiple dimensions includes: account, campaigns, ads + extensions, keywords, locations, demographics, etc. If you manage one or more accounts, it would be impossible to manually perform all the tests we do in each account daily.

How is adAlert different from other services?

adAlert is designed with one main objective in mind: to save you time! We created a hands-off system, so even if you don’t check the dashboard, you still receive everything you need to know about your account via email and SMS. Unlike other SaaS, it doesn’t cost you setup or management time. It works in the background, like a plugin to your PPC accounts.

How is adAlert different from PPC Scripts and Rules?

adAlert is a collection of scripts and rules, so it’s not fundamentally different. However, it saves you time by automating the setup and management of over 100 rules per account.

Why use adAlert.io?

PPC managers choose to use adAlert.io for peace of mind, knowing that their account(s) are monitored 24/7 for performance and suspicious activity, but more than anything, for time-saving! adAlert.io performs daily background tests conducted by top professionals in the industry to detect abnormalities at a rate faster than an entire team of marketers.

How much time will I save?

We asked over 400 PPC professionals how much of their PPC management time is dedicated to analysis rather than making actual changes. Over 90% answered 50% to 70%. It's safe to say that most PPC managers spend two-thirds of their time on analysis before making a single change in any account.

Do you modify my account?

No. adAlert.io only has read-only access to your account. We strongly believe that the Ads' dashboards and user interfaces are superior to any other solution that offers in pushing optimization changes. We don't intend or wish to compete with any other PPC platform. Instead, adAlert.io acts as a layer on top of what you are already using, helping you maximize the results for the money you invest.

How can adAlert help with PPC budget pacing?

adAlert has 14 budget pacing scripts to help manage and monitor your daily budget, ensuring it stays within range. It provides budget pacing visuals, and if you manage multiple accounts, a multi-account dashboard will be available.

How can adAlert help with CPA, CPC, and CTR?

adAlert monitors key performance indicators (KPIs) like CPA, CPC, and CTR, reporting on any abnormalities in your accounts so you can take action and steer your PPC investment in the right direction.