Detects if the account has stopped serving ads.

Is Impressions (Today) = 0 AND Impressions (Same day and hour last week) > 0 AND Enabled Campaign > 0

Detects if the account is over or underspending its budget.

Is Spend (MTD) >= 0.95 x Monthly budget AND Enabled Campaign > 0

Is Spend (MTD) > 1.33 x DailyBudget x (# of Days MTD)

Is Spend (MTD) > 1.50 x DailyBudget x (# of Days MTD)

Is Spend (MTD) > 1.75 x DailyBudget x (# of Days MTD)

Is Spend (MTD) < 0.66 x DailyBudget x (# of Days MTD)

Is Spend (MTD) < 0.50 x DailyBudget x (# of Days MTD)

Is Spend (MTD) < 0.25 x DailyBudget x (# of Days MTD)

IS Cost (Today) > 2 x DailyBudget

IS Cost (Today) > MonthlyBudget

Detects if any of your destination URLs are down.

Is Browser Respose != 400

Detects if any of your destination URLs are loading too slowly.

Is Landing Page Speed < 7

Detects an increase in click fraud.

Is Invalid Interactions (Last 7 days to YD) > 2 x Invalid Interactions (PP)

Is Invalid Interactions (Last 7 days to YD) > 4 x Invalid Interactions (PP)

Detects any policy violations in the account (ads + assets).

Is number of Disapproved Ads (Today) > number of Disapproved Ads (YD)

Is number of Disapproved Assets (Today) > number of Disapproved Assets (YD)

Is number of Eligible-Limited Ads (Today) > number of Eligible-Limited Ads (YD)

Is number of Eligible-Limited Assets(Today) > number of Eligible-Limited Assets (YD)

Detects if your optimization score drops to critical points.

Is optimization score < 85% (Today)

Is optimization score < 50% (Today)

Detects negative trends and fluctuations in CPA.

Is CPA (Last 07 days) > 1.5 x CPA (Prior 28 days)

Is CPA (Last 14 days) > 1.2 x CPA (Prior 28 days)

Is CPA (Last 14 days) > 1.5 x CPA (Prior 28 days)

Is CPA (Last 28 days) > 1.2 x CPA (Prior 56 days)

Detects negative trends and fluctuations in CPC.

Is Avg. CPC (Last 07 days) > 1.65 x Avg. CPC (Prior 28 days)

Is Avg. CPC (Last 14 days) > 1.5 x Avg. CPC (Prior 28 days)

Is Avg. CPC (Last 14 days) > 1.65 x Avg. CPC (Prior 28 days)

Is Avg. CPC (Last 28 days) > 1.2 x Avg. CPC (Prior 56 days)

Detects negative trends and fluctuations in CTR.

Is Avg. CTR (Last 07 days) < 0.5 x Avg. CTR (Prior 28 days)

Is Avg. CTR (Last 14 days) < 0.66  x Avg. CTR (Prior 28 days)

Is Avg. CTR (Last 14 days) < 0.5 x Avg. CTR (Prior 28 days)

Is Avg. CTR (Last 28 days) < 0.8 x Avg. CTR (Prior 56 days)

Detects negative trends and fluctuations in conversions.

Is Conv. (Last 07 days) < 0.65 x Conv. (Prior 28 days)/4

Is Conv. (Last 14 days) < 0.75 x Conv. (Prior 28 days)/2

Is Conv. (Last 14 days) < 0.5 x Conv. (Prior 28 days)/2

Is Conv. (Last 28 days) < 0.75 x Conv. (Prior 56 days)

Detects negative trends and fluctuations in conversion rate.

Is All.Conv. (Last 14 days) < 0.5 x all.Conv. (prior 28 days)/2

Is All.Conv. (Last 14 days) < 0.5 x all.Conv. (prior 28 days)/2

Detects negative trends and fluctuations in conversions rate.

Is Conv. Rate (Last 14 days to YD) < 0.7 x Conv. (Prior 28 days)

Is Conv. Rate (Last 28 Days to YD) < 0.75 x Conv. (PP)

Detects negative trends and fluctuations in search impression share.

Is SearchIS Share (Last 14 days to YD) < 0.7 x SearchIS (Prior 28 days)

Is SearchIS Share (Last 30 days to YD) < 0.75 x SearchIS (PP)

Detects negative trends and spikes in your impressions on page 1.

Is Impr.Top (Last 14 dasy to YD) < 0.7 x Impr.Top (Prior 28 days)

Is Impr.Top (Last 28 dasy to YD) < 0.75 x Impr.Top (PP)

Detects ads with poor or average ad strength.

Is number of ads with ad-strength Poor (Today) > number of ads with ad-strength Poor (YD)

Is number of ads with ad-strength Average (Today) > number of ads with ad-strength Average (YD)

Detects keywords that convert at x2/x4 the avg. CPA.

Is number of KW with (KW.AvgCPA (Last 14 days)  > 1.5 x Camapign.AvgCPA (Last 28 days)) (Today) > (YD)

Is number of KW with (KW.AvgCPA (Last 14 days)  > 2 x Camapign.AvgCPA (Last 28 days)) (Today) > (YD)

Is number of KW with (KW.AvgCPA (Last 14 days)  > 4 x Camapign.AvgCPA (Last 28 days)) (Today) > (YD)

Detects keywords with high CPC.

Is number of KW with (KW.AvgCPC (Last 14 days) > 1.5 x Camapign.AvgCPC(Last 28 days)) (Today) > (YD)

Is number of KW with (KW.AvgCPC (Last 14 days) > 2 x Camapign.AvgCPC(Last 28 days)) (Today) > (YD)

Is number of KW with (KW.AvgCPC (Last 14 days) > 4 x Camapign.AvgCPC(Last 28 days)) (Today) > (YD)

Detects keywords with low CTR

Is number of KW with (KW.AvgCTR (Last 14 days) < 0.25 x Campaign.AvgCTR (Last 28 days)) (Today) > (YD)

Is number of KW with (KW.AvgCTR (Last 14 days) < 0.5 x Campaign.AvgCTR (Last 28 days)) (Today) > (YD)

Detects ads with low CTR

Is number of Ads with (Ads.AvgCTR (Last 14 days) < 0.5 x Campaign.AvgCTR (Last 28 days)) (Today) > (YD)

Is number of Ads with (Ads.AvgCTR (Last 14 days) < 0.25 x Campaign.AvgCTR (Last 28 days)) (Today) > (YD)

Detects negative trends and fluctuations in interactions (e.g., clicks).

Is Interactions (Last 07 days from YD) < 0.5 x Interactions (28 days from YD - 8)/4

Is Interactions (Last 14 days from YD) < 0.65 x Interactions (28 days from YD - 15)/2

Is Interactions (Last 28 days from YD) < 0.65 x Interactions (Pior 56 days)