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Detects if the account has stopped serving ads.
Detects if the account is over or underspending its budget.
Detects if any of your destination URLs are down.
Detects if any of your destination URLs are loading too slowly.
Detects an increase in click fraud.
Detects any policy violations in the account (ads + assets).
Detects if your optimization score drops to critical points.
Detects negative trends and fluctuations in CPA.
Detects negative trends and fluctuations in CPC.
Detects negative trends and fluctuations in CTR.
Detects negative trends and fluctuations in conversions.
Detects negative trends and fluctuations in conversion rate.
Detects negative trends and fluctuations in conversions rate.
Detects negative trends and fluctuations in search impression share.
Detects negative trends and spikes in your impressions on page 1.
Detects ads with poor or average ad strength.
Detects keywords that convert at x2/x4 the avg. CPA.
Detects keywords with high CPC.
Detects keywords with low CTR
Detects ads with low CTR
Detects misconfigured or incomplete ads.
Detects keywords that don't trigger your ads.
Detects negative trends and fluctuations in interactions (e.g., clicks).
Detects if your brand name is used in competitor ads.